Tellonline launched a new website for international modified vehicle specialists, Arctic Trucks, in a key step towards an integrated online presence.
Arctic Trucks previously had several different websites representing their different products and the various markets they operated in. They required one central website to bring everything together and allow for localisation and personalisation in order to maintain their targeted approach and deliver high quality user experiences.
The aim of the first phase of the project was to design and build a multinational website which would deliver a high visual impact and enable Arctic Trucks visitors from around the world to browse the full range of Arctic Trucks’ vehicles, experiences and services. The site also needed to set out the foundations for localisation for 6 countries as well as content personalisation and mobile responsiveness.
What happened next?
The site has been developed on the Kentico platform, incorporating EMS (Enterprise Marketing System) technology. Kentico provides Arctic Trucks with straightforward administration ability and full control over their content. The EMS also enables Arctic Trucks to
Build further understanding of online audiences
Implement adaptive marketing campaigns
Conduct A/B and multivariate testing
Analyse leads and engagement
Evaluate campaign success
Arctic Trucks continue to work with Tellonline to further develop website functionality and optimise customer experiences. The next phase of work will involve building an online shop using Kentico eCommerce, which will allow visitors around the globe to browse and purchase products and services from Arctic Trucks. Further work will also include translating the website into Russian, Polish, Finnish and Arabic as part of Arctic Trucks’ localisation strategy.