We are very proud to announce that Global Think Test
has managed to make it into the top 10 Kentico
sites of the month!
Tellonline worked with Kaspersky Lab, an international internet security provider, on 3 interlinked projects - Global Think Test, Think Security Guide, and Campaign Guide. The Global Think Test was a microsite that hosted a selection of games and quizzes, with contributions from British Mensa, which used the Kentico EMS
features to collect user data to support marketing and sales activities.
The EMS features were the key motivation behind choosing Kentico; the built in functions allows the Kaspersky marketing team to increase sales leads through user data collection, which can then be used to monitor behavior and in turn provide a personalized experience and will inform future contact (e.g. marketing automation).
There were a significant number of unique visitors and page views since the site launched in mid-August, with Global Think Test Day exhibiting very impressive results - 6th
September showed 31,359 sessions! It has by far been one of the most interesting and large scale Digital projects Tellonline has been able to be involved in, so we're very glad that its success has been recognised.
We are currently still working with Kaspersky Lab on Phase II projects within Think Security Guide and Campaign Guide as well as other ventures, so we hope we can win a few more awards!
Posted: 13/11/2014 15:37:31