It can be hard to know where to start when it comes to improving your charity’s digital presence, particularly when there are many different directions to go in and your budget is limited. Here are some small but powerful digital project ideas that can take your charity to the next level:
A Mobile Friendly Site
Problem: Mobilegedden has arrived and reports show that mobile devices make up a significant proportion of all online traffic, but your site isn’t mobile friendly.
Solution: Invest in a responsively designed site or create a separate mobile site so that your charity doesn’t suffer in light of Google’s recent move to include ‘mobile friendliness’ as an indicator within their new search results algorithm. The change will potentially have a detrimental effect on organisations within all sectors and industries, as a change in search rankings can be the difference between attracting a new donor and losing one.
Furthermore, mobile devices’ share of online traffic is steadily growing as people use their phones and tablets for more and more, decreasing their need to use traditional desktop devices. Make sure your charity isn’t left behind.
An introduction to social media
Problem: Social media is becoming ever more influential in how charities and not for profit organisations operate, from how they communicate with the public and engage with supporters to how they raise awareness of campaigns — but your charity doesn’t have the expertise or resources to take advantage of it.
Solution: If you don’t feel confident in going it alone, invest in someone who does. Getting an expert in to set you up, introduce you to best practices and show you how to make the most of free scheduling and monitoring tools is invaluable.
With a little bit of guidance and some clever planning, you can manage an active social media presence easily with very little resources – leaving your team more time to get on with making the world a better place.
SEO & Content Strategy
Problem: Your site traffic is low and you’re not ranking very high on search engines. It’s not enough to have a great website anymore —people need to know you’re there!
Solution: Propelling your charity’s site to the top of the search results cannot be achieved overnight and will require a combination of Search Engine Optimisation (SEO) boosting tricks such as using metatags in your site’s HTML, link building with other sites, building up a strong social media presence, experimenting with Google AdWords and ensuring that your site is regularly updated with new content. But the good news is that with a little bit of research and tweaking, your charity’s site will be able benefit immensely from these small changes as more people will visit your site and connect with your cause.
A Digital Marketing campaign
Problem: You’re planning to launch a fundraising campaign or want to promote an event online, but don’t know where to start.
Solution: Using an array of digital tools such as your site, campaign landing pages, social media, and email you can communicate effectively and drive results through easy user journeys and clear calls to action.
The key is to ensure consistent and coherent messaging that motivates people to act – whether you want them to donate, share your story or fundraise on your behalf – which is backed up by visually engaging social media assets and a landing page that ties everything together.
Posted: 03/06/2015 08:22:18