In November 2015, Kentico announced the latest version of their all-in-one content management system (CMS), online marketing and ecommerce platform, Kentico 9
This new upgrade promises ‘to give you the power to improve and refine your digital strategy, align it with the needs of your customers, and create unique user experiences, thereby accelerating customer loyalty through new technologies.’
Whether you are a developer, marketer or project manager, Kentico 9
brings something new to the table to enable you to better achieve your objectives and deliver better quality digital solutions to your customers.
"Kentico 9 takes great strides in moving the CMS forward. The updated MVC support, continuous integration and greater scalability make it our go to for developing the right solution for our clients"
Alex Johnson, Chief Technical Officer at Tellonline
What's New For Marketers?
With its comprehensive customer management tool and ability to integrate with other platforms, Kentico 9 further enables marketers to effectively engage their customers at every point of contact in the digital journey by implementing real time, targeted campaigns.
Kentico 8 was particularly focused on creating a better user experience for content editors, allowing them to manage content in a single place. Kentico 9 has taken this one step further, redesigning the Campaign Management module to give users the power to create, manage and evaluate marketing campaigns in a much more streamlined way.
Within this tool, marketers are able to:
Develop and link campaign assets
Set-up conversion and tracking codes
Create and manage page content
Build and launch campaign activity such as emails
View detailed reporting and analytics
The new campaign reporting tool has received particular development, and is much more sophisticated than previous versions.
More intelligent Marketing Automation for improved e-commerce functionality
Updated Contact Management to bulk import contact groups more efficiently
More detailed reporting with Email Marketing, such as delivery rate, engagement and most popular links
Enhanced Persona tool for easier set up of personalisation
What's New For Developers and Project Managers?
For developers and project managers, Kentico has placed improved technical functionality very high on the agenda, incorporating new technologies which enable much faster deployment of websites.
Website development can now be up to 30% faster than with the new out-of-the-box Continuous Integration tool. Instead of dealing with slow manual deployment and constant synchronisation issues, developers can now move changes, including content and code, from one production environment to another. The tool also provides faster detection of integration issues, and reduces errors and loss of data, overall reducing the amount of time and resource taken on projects.
Kentico 9 embraces MVC, the fastest growing developer framework, by providing increased productivity with semantic content editing and a cleaner architectural layout. You can create content once and then use it in multiple locations on the live site, making for much speedier project delivery.
With greater marketing power comes greater development responsibility. Running successful marketing campaigns will often put extra pressure on a website as the traffic increases. Kentico 9’s Web Farm Support is optimised for cloud deployments and out-of-the-box auto-scaling, keeping websites synchronised and allowing for a consistently positive visitor experience.
With this much expanded feature, Kentico has provided a way to effortlessly streamline project development and thereby reduce time and costs. Modularisation makes it a lot easier to move code between modules, and modules between projects. You can also create customised modules with all the elements you need which can be stored and reused for future projects.
Posted: 21/01/2016 11:58:07