As more and more features have been added to the Kentico interface, it has become less accessible to the inexperienced user as it is harder to navigate or seek help. In response to this, Kentico have redesigned the interface to make tools used most often readily available, and complimented this with their help tools.
They have streamlined the appearance and improved the user experience by creating a personalised/ custom Dashboard. The applications which can be set by the Administrator are defined for each user role – for instance if the user is a Content Editor, they will see tools applicable to their responsibilities. This will benefit new users in particular who can be guided towards the appropriate areas of the CMS desk, so that straight away they will be able to get the hang of using the content management system in small step.
When users first begin to use the system, there is a helpful Welcome box which offers help and the opportunity to browse all the applications on the CMS desk. They can select as many applications as they want to be visible on this initial dashboard, which are colour-coded according to the category they apply to e.g. Content Management is green, Online Marketing is red, which will help the user to identify the tools which will be useful to their role when selecting which applications to show on their screen.
In addition to the dashboard, they have improved the tools that help users. Results using the search function are context sensitive, the breadcrumb trail is visible at the top of the page for easy backward navigation, and the chat feature has been incorporated into the new header. In conjunction with the new documentation which I discuss under the next heading, it makes using the system very manageable no matter your previous experience.
It is clear that the developers of this latest version have really considered the user experience from a beginner’s point of view. Online marketing and content creation are steadily becoming more important for businesses as quality, original copy in conjunction with a consistent and relevant social media presence forms a large part of their strategy for establishing their brand and acquiring leads. Therefore, ensuring that content creators and analysts can utilise the CMS with ease is essential.
The latest documentation for the Kentico 8 CMS makes it easier for people to search for help themselves. The main users of the CMS desk aren’t the developers or programmers, it is the content creators, marketing team, and sales – people who need to be able to easily access answers without having a deeper understanding of web design or content management systems. They have reviewed every single piece of documentation, detailing all the features and making it accessible via the context help toolbar. Now you can find everything through one search bar, looking up information based on what you wat to do instead of how to use a certain function, and you won't have to rely on google to sort through a jungle of articles.
Online Marketing enhancements and Personas:
One of the new features of Kentico 8 is Personas. It is an excellent way for you to manage content based upon the individual viewing your site, and direct campaign efforts to maximise the ROI. It is an undisputed fact that when content is presented according to segmentation analysis, there is going to be a greater level of engagement – for instance, when targeting particular groups through email marketing campaigns the benefits can be seen in the clicks and open rates.
The Personas tool allows users to determine groups according to the boundaries and descriptions they specify – it could be according to purchasing behaviour, what they view, their personal details such as age, whether they subscribe to any business newsletters. Once somebody meets a threshold based upon points, then they can be assigned a persona, and the mechanisms set in place can ensure that not only will they have a more positive user experience, but also you can be assured that your content is having maximum impact. An example could be that an online shoe shop creates a persona called "Jane", she is a woman in her thirties to forties who makes regular purchases around sale time and is on the mailing list - this key information could mean that in the weeks prior to sales, people under this persona recieve emails that let them know when the sale starts and introduces styles to them will be on offer which may interest them based on purchase history and product views.
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